Surveying in marketing a service is crucial as it helps companies to objectively evaluate the effectiveness of their current marketing efforts. It allows them to understand if their service levels are meeting customer expectations or not. Moreover, it helps in realizing that every action a company takes is a form of marketing. Therefore, surveying is a valuable resource for companies to better define and present the services they offer to their customers.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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