Understanding the origin of your business is crucial as it helps in defining your brand's identity, credibility, and vision. It provides a foundation for your business's purpose and helps in identifying the trends that your business can leverage for success. It also aids in distinguishing your business from competitors and understanding what makes your business unique. Furthermore, it guides in making strategic decisions such as when to add or subtract elements from your business model.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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