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The Value Proposition in a product is crucial as it addresses specific customer needs in ways that are better than existing alternatives. It forms the basis for the Feature Set, which are the product features chosen to meet these needs. Ultimately, it influences the UX layer, the real-world product interface that customers will see and use.
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The third segment in the Product Market pyramid is Value Proposition. This is the set of specific customer needs that the product aims to address in ways better than the existing alternatives. This naturally leads to the fourth layer, the Feature Set. The Feature Set is the product features that are chosen to meet these customer needs. The topmost layer is the UX layer, which is the real-world product interface that customers will see and use.
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