What is the innovation strategy that contributed to the success o

The innovation strategy that contributed to the success of the Calm app was its ability to adapt and respond to user behavior. For instance, when the company noticed in 2016 that many customers were using the app to fall asleep, it launched 'Sleep Stories', a library of bedtime stories for adults. This feature was narrated by well-known personalities like Matthew McConaughey, Stephen Fry, and Leona Lewis, adding another layer of appeal to the app. This strategy of observing user behavior and innovating accordingly played a significant role in the app's success.

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Innovation Management

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The Calm app was downloaded 60 million times in 2019, per "Fast Company." The Calm app's success is greatly attributed to its innovation strategy. For example, when the company noticed in 2016 that many customers were listening to Calm to fall asleep, it launched "Sleep Stories." "Sleep Stories" is a library of bedtime stories for adults and actors Matthew McConaughey and Stephen Fry and singer Leona Lewis had the pleasure to narrate the tales from Calm.

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Can you provide other examples of successful innovation strategies similar to the Calm app's approach?

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Yes, there are several examples of successful innovation strategies similar to the Calm app's approach. One such example is the Headspace app, which also focuses on mental health and mindfulness. They innovated by introducing a buddy system, allowing users to connect and meditate together, enhancing the sense of community. Another example is the Duolingo app, a language learning platform. They introduced gamification in language learning, making it fun and addictive for users. This innovative approach has led to its widespread success.

How does the Calm app's innovation strategy align with the principles of Innovation Management?

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The Calm app's innovation strategy aligns with the principles of Innovation Management in several ways. Firstly, the company is observant of its user behavior, as seen when they noticed many customers were using the app to fall asleep. This led to the launch of 'Sleep Stories', a new feature that directly responded to user needs. Secondly, the company is not afraid to experiment with new ideas and take risks, as shown by their collaboration with celebrities to narrate the stories. This shows a culture of innovation and a willingness to try new things, both key principles of Innovation Management.

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What is the innovation strategy that contributed to the success of the Calm app?

Innovation Management

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