The Lean Product Process is an actionable framework designed to achieve product-market fit. It consists of six steps: identifying target customers, selecting underserved needs, defining the Product Value Proposition, shortlisting the Minimum Viable Product feature set, building a prototype, and testing with customers. This process is designed to minimize rework and facilitate rigorous step-by-step product thinking.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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