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The MoSCoW method is a prioritization technique used in management, business analysis, and software development to reach a common understanding with stakeholders on the importance of the delivery of each requirement. It's an acronym that stands for: Must have, Should have, Could have, and Won't have. This method helps in understanding the priority of different requirements or ideas, and it's often used in agile project management and product development. 'Must have' items are critical for the project's success and must be implemented. 'Should have' items are important but not necessary for launch. 'Could have' items could potentially be included if time and resources permit. 'Won't have' items are agreed as the least-critical or not necessary for the current delivery time-box.
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How do you take your product management to the next level? Due to popular demand, we've expanded our Product Development Toolkit to include more tools...
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A price sensitivity matrix helps PMs determine how many people would use a discount that's hard to get vs those that will buy your product at its current price. While all customers will pay less for a product, some customers will wait a longer period of time to buy. This waiting tells you about demand. Other customers may not value a product if it's considered too inexpensive and will pay top dollar to get it as soon as it's available.
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