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The Pain vs Gain Ratio is a tool used to evaluate the value proposition of a business. It measures the balance between the 'pain' (problems, needs, issues) that a product or service can solve for the customer, and the 'gain' (benefits, value) that the customer receives from it. A good value proposition should ideally offer more 'gain' than 'pain'. This ratio is crucial in understanding how well your product or service meets customer expectations and perceptions, and can help in better positioning your products.
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Our customizable template includes some of the top tools to evaluate if your value proposition matches customer expectations and perception, such as a Value Proposition Canvas, Value Proposition Statement, the Pain vs Gain Ratio, a Customer Value Perception map, and a Product Features Audit, plus 25 other tools which you can use to position your products better.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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