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The process of developing a strong Value Proposition involves identifying specific customer needs that your product can address better than existing alternatives. This is followed by choosing product features (Feature Set) that meet these needs. The final step is designing a user-friendly interface (UX layer) that customers will interact with.
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The third segment in the Product Market pyramid is Value Proposition. This is the set of specific customer needs that the product aims to address in ways better than the existing alternatives. This naturally leads to the fourth layer, the Feature Set. The Feature Set is the product features that are chosen to meet these customer needs. The topmost layer is the UX layer, which is the real-world product interface that customers will see and use.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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