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The proper balance between gain and pain in a Value Proposition Canvas is not fixed and depends on the specific product or service and the customer segment. However, both aspects are crucial and should be addressed adequately. The 'gain' part should clearly outline the benefits that the product or service provides to the customer, while the 'pain' part should effectively demonstrate how the product or service alleviates the customer's problems or challenges. It's important to ensure that the benefits outweigh the pains to create a compelling value proposition.
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A traditional Value Proposition canvas visualization represents the company's offer on the left, and the customer segment on the right. Both need to address three key things. On the Value prop side, the first third covers the details of your product or service. The second lists the gains that the product or service provides to the customer. The third is the pain relievers the product offers. This is arguably the most important portion of the value statement, but we address the proper balance between gain versus pain maneuvering below.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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