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The sequence of topics in the PR Strategy presentation is designed to provide a comprehensive approach to managing a brand's image and improving public perception. It starts with defining the brand's voice, which is crucial in determining how the public perceives the brand. This is followed by message mapping, which helps in contextualizing the brand's message and assessing its resonance and effectiveness. The sequence is therefore logical and strategic, moving from brand definition to message delivery.
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A brand voice scale weighs and balances the important aspects of your brand's tone. These adjectives determine how the public perceives the brand. On this brand scale slide, move the point of each aspect to the sweet spot for your brand. (Slide 3) Alternatively, use a message mapping graph to contextualize your brand's message. This map assesses the messaging's resonance and effectiveness. And the bubble sizes represent the credibility of each message. (Slide 4)
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Need a way to manage brand image and improve public perception? This PR Strategy presentation provides a comprehensive suite of tools to craft the bes...
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