In the automotive industry, product availability and price are closely related. Traditionally, automakers use discounts as incentives to increase sales during periods of low demand. However, companies like Tesla have used a different approach. By reducing costs, they increase product availability. This is particularly important in the electric vehicle market, where price sensitivity is a major factor in consumer adoption. As a result, lower prices can dramatically increase the number of cars sold, as was the case with Tesla in the US following their price reduction in May 2020.
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