Understanding the customer and the product being sold are closely related. By understanding the customer, a salesperson can tailor their product presentation to meet the customer's specific needs and interests. This can lead to more effective sales pitches and higher sales. Conversely, understanding the product being sold can help a salesperson identify potential customers and market segments that would be most interested in the product.
People will only do business with others once they know them, like them, and trust them. They will b...
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