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A growth hacker in a company is focused on growth. They use trial and error methods to find the most effective marketing channels. Instead of focusing on time-consuming branding trends, they quickly bring a product or service to market, gather feedback, and modify the product or campaign to fit market demands. This approach saves time and results in a more marketable product or service.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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A "growth hacker" is someone who is focused on growth and uses trial and error methods to find the most effective marketing channels. Readers will learn that popular marketing trends such as "branding" may seem attractive, but they are often time-consuming and often miss the mark. Growth hacking takes a different approach by quickly getting a product or service to market, getting feedback, and modifying the product or the campaign to fit what the market wants. By validating the feedback and moving quickly, "hacking" efforts save time and work and result in a more marketable product or service.
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