AIDA stands for Awareness, Interest, Decision, and Action. These are the basic stages of a sales funnel. The role of AIDA in a sales funnel is to help convert random internet visitors into loyal customers. The 'Awareness' stage is where you attract the customer's attention, 'Interest' is where you keep them interested by highlighting the benefits of your product or service, 'Decision' is where the customer makes the decision to purchase, and 'Action' is the final step where the customer actually makes the purchase.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
Download template