What is the role of creativity in design thinking?

Design thinking contributes to change by design by providing a practical tool to solve problems. It allows for a broader understanding of the overall picture, which can demystify the concept of design. This process is not limited to the most insightful and creative individuals, but can be utilized by almost anyone. It can address both common business issues and more complex problems, leading to effective solutions.

To effectively use design thinking, one needs to have skills such as empathy, problem-solving, creativity, innovative thinking, and the ability to understand the big picture. It's also important to be open-minded and adaptable to new ideas and approaches.

Design thinking can be integrated into business operations by viewing design as a tool for understanding the bigger picture and solving problems. It's not just for the highly creative or insightful, but can be used by almost anyone. It can help address both everyday business issues and more complex problems, leading to effective solutions.