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Creativity plays a crucial role in 'zero to one' businesses. It is the driving force behind identifying unmet needs in the world and creating innovative solutions to address them. These businesses do not merely improve upon existing technologies or bring them to new markets, but rather, they invent new technologies to meet these needs. This process requires a high level of creativity and innovation. Therefore, creativity is not just important, but essential in 'zero to one' businesses.
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's underlying thesis is that societal good and monetary value are created by ventures that go from "zero to one" rather than from "one to n." Going from "one to n" implies that you only incrementally improve upon or bring to new markets an existing technology. More valuable, however, are the businesses that can identify an unmet need in the world and create a solution through new technology to address it. These companies are worthy of every dollar they earn. And, we need not fear those so-called monopolies. They deliver real value to consumers and can always be challenged by new companies that in turn improve upon them.
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Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that...
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Document the essence of your business strategies and develop new ideas with our Canvas Collection. This deck includes some of the most commonly used canvases, such as business model, lean business, strategy sketch, value proposition, and product management.
What’s the best way to showcase and assess a business idea? Customize our Business Model Canvas to compartmentalize and prioritize the most important elements to make a successful business. Whether you’re still brainstorming the next big idea or looking to modify your current business model to better suit market needs, this canvas collection can help you describe how a company creates, captures, and delivers value.
Ever wondered why some companies stay under the control of their founders, while others shift into the hands of their investors? Our Cap Table Template, available in Microsoft Excel and Google Sheets, will show you how to build a founder-friendly company, retain control against investor influence, and ensure you're leading your startup's destiny
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature, market share, competition, and customer price sensitivity. Adjust and analyze pricing to maximize profit margin for any product based on key metrics such as LTV, CAC, COGS, market share gained, or customer price perception.