Entrepreneurship plays a crucial role in a modern company as it allows for rapid experimentation with new products and business models. It empowers the most creative individuals and engages them in a process of innovation to unlock new sources of growth and productivity. The core of this approach is the small, internal startup team that tests assumptions about potential new products using minimum viable products. This leads to an iterative process where failure becomes a key component in validated learning.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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