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Idea screening in the product development process plays a crucial role. It is the step where ideas conceived are evaluated to determine their potential and feasibility. The main purpose of idea screening is to sift through these ideas and select the ones that have the highest potential for success. This process helps in eliminating ideas that are not feasible or do not align with the company's goals, thus saving time, effort, and resources that would otherwise be wasted on unproductive endeavors. It also helps in focusing on ideas that are likely to be successful, thereby increasing the chances of developing a successful product.
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Second in the process comes idea screening. Nike uses a creative team of 75 product designers to sift through ideas and determine which shoe will most improve athletic performance. After idea screening, Nike implements concept development and testing. Here, Nike seeks customer reactions about their product ideas and conducts market research. Product teams determine whether the shoe will be accepted in the market. If not, alternative shoe ideas are tested. A marketing team then develops the promotional strategy.
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How do you stay innovative and provide the right values for customers? Effective product development allows companies to sustain, grow, and thrive in ...
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