The role of initial crisis management messages is to inform employees, stakeholders, and the public about the crisis. They provide necessary information about the situation, the steps being taken to manage it, and how it may impact them. These messages are crucial for maintaining transparency, trust, and safety during a crisis.

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Crisis management is the process of dealing with and responding to the different phases of the crisis. In a nutshell, this is the process of putting your crisis management plan to action. This phase includes releasing initial crisis management messages, contacting employees and stakeholders and prioritizing public and company safety.

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Crisis Management

In face of uncertainty and disruption, use our COVID-19 Crisis Management deck to undertake the current challenges of your business, develop recovery...

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