Questionnaires play a crucial role in market research as they are one of the direct research methods used to gather demographic information. They help in discovering opportunities and limitations for customer growth. They can provide data on age, income, family, and interests of potential customers. This data can help in understanding the market, such as the desire for your product or service, the number of people interested in your offering, the income range and employment rate, and more. They can also provide information on how many similar options are already available to consumers and what potential customers pay for these alternatives.
Evaluate your position in the market and familiarize how you compare against competitors to do more...
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