Service plays a crucial role in decision-making. It can be a determining factor when evaluating different options. If the service scores high, it can elevate the overall score of an option, potentially leading to its selection. However, if the service is poor, it can bring down the overall score, possibly leading to a different decision.
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For example, if cost isn't as important as service or vice versa, each can be weighted lower or higher as needed. If the cost scores high on a decision but the rest of the criteria is weighted lower, it will bring the entire score down, which could lead to a different decision depending on what's most important.