What is the role of the honorees in promoting the Forbes 30 Under 30 list?

The honorees of the Forbes 30 Under 30 list play a crucial role in promoting the list. They are part of a community of over 10,000 entrepreneurs and celebrities who actively promote and amplify the Forbes brand. Their promotion of the list allows advertisers to tap into their social following and influence. This is a key selling point for advertisers. Additionally, Forbes capitalizes on this community through the Under 30 Summit, a four-day festival that can draw over 10,000 attendees.

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Forbes 30 Under 30 as a marketing tactic

We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30 with a five-step framework we identified, 3) how...

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The key selling point to advertisers is the 30 under 30 community of over 10,000 entrepreneurs and celebrities who join, promote, and amplify the brand year after year. Critically, they are nearly all still under the age of 40. By sponsoring Under 30, advertisers tap into the social following and clout of these honorees and their audiences whenever the honorees promote the list (more on this in a minute). To capitalize on this community, Forbes has the Under 30 Summit, a four-day festival that can draw over 10,000 attendees, with ticket prices as high as $9,900 for non-finalists. (source)

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The age group in the Forbes 30 Under 30 community is significant because it represents a demographic of young, successful entrepreneurs and celebrities. This group is attractive to advertisers as they have a strong social following and influence. By sponsoring the Under 30, advertisers can tap into this influence and reach a wider audience. Furthermore, the honorees' promotion of the list amplifies the brand's visibility and reach.

Sponsoring the Under 30 list benefits advertisers by giving them access to the influential community of over 10,000 entrepreneurs and celebrities who are part of the list. These individuals often have significant social followings and can amplify the advertiser's brand when they promote the list. Additionally, Forbes hosts the Under 30 Summit, a large event that can draw over 10,000 attendees, providing further exposure for sponsors.

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