The role of vision in the growth of a brand is crucial. It provides a clear picture of the future of the business, guiding its direction and helping to align all efforts towards achieving this vision. It also helps in identifying trends that can power the brand's success. A clear and compelling vision can inspire employees, attract customers, and differentiate the brand from competitors.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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