Download and customize hundreds of business templates for free
The SAFE-BOLD framework is a concept used in sales and marketing to balance risk and reward in messaging and positioning. SAFE messages are those that align with a customer's existing beliefs and perceptions. They are easy to accept but do not differentiate the seller from competitors. BOLD messages, on the other hand, challenge the customer's current thinking and offer a unique perspective. They are more risky because they can be met with resistance, but they also have the potential to differentiate the seller and create significant value. The SAFE-BOLD framework suggests that the most effective sales and marketing strategies balance SAFE and BOLD messages to both align with and challenge the customer's thinking.
Question was asked on:
The heart of the Commercial Teaching pitch is "What's currently costing our customers more money than they realize, that only we can help fix?". A Commercial Teaching message can only be developed from Step 6 - building consensus across the organization on the unique value proposition the supplier offers. From this, a core insight that creates customer value has to be identified to form The Reframe in Step 2. Then it's a matter of creating connections between Steps 2 and 6.
Asked on the following book summary:
How do you make your voice heard in a world of complex deals and risk-averse customers? How can you maintain control to ultimately win customer loyalt...
Download and customize hundreds of business templates for free
Need to leverage the core competencies of other organizations to accomplish a project? Use our Request for Proposal (RFP) template to guide every step of the proposal and bidding process, set the right expectations, and facilitate the evaluation process.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
Need to better retain your biggest customers and maximize their values? Use our Key Account Management presentation for the top tools to manage the accounts that matter the most to your growth. After account managers land clients, an excellent relationship is vital to bring in recurring revenue and even upsell with higher margin.
Do you spend too much time and energy to acquire new customers? Our Customer Acquisition Toolbox can help track and manage customer acquisition costs. Use this presentation to increase the ROI of your customer acquisition efforts.