The SAFE-BOLD framework is a concept used in sales and marketing to balance risk and reward in messaging and positioning. SAFE messages are those that align with a customer's existing beliefs and perceptions. They are easy to accept but do not differentiate the seller from competitors. BOLD messages, on the other hand, challenge the customer's current thinking and offer a unique perspective. They are more risky because they can be met with resistance, but they also have the potential to differentiate the seller and create significant value. The SAFE-BOLD framework suggests that the most effective sales and marketing strategies balance SAFE and BOLD messages to both align with and challenge the customer's thinking.
How do you make your voice heard in a world of complex deals and risk-averse customers? How can you...
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