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Providing seating for customers in a store is significant as it creates a comfortable shopping environment. This encourages customers to spend more time in the store, which increases the likelihood of them making a purchase. It may seem like an extra expense, but the investment can lead to higher sales as customers who feel comfortable are likely to stay longer and explore more products.
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The longer customers spend in a store, the more likely they are to buy. This section teaches how to keep them in the store longer by creating a comfortable place to shop. Narrow aisles may seem to be making the most of the space available, but the "butt brush" effect, where customers are just too close to be comfortable, says otherwise. Having seating for customers may seem like an extra expense, but Why We Buy proves that having somewhere to sit down keeps customers in the store longer. From the parking lot to the back of the store, the mechanics of shopping tells retailers a lot about how customers feel when they are in a store.
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Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to c...
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