Starting small in a single city or college campus for networked products is significant because it helps businesses overcome the Cold Start Problem. This approach allows them to establish an 'atomic network' and perfect their product or service in a smaller, more manageable environment before expanding. Once they have succeeded on a smaller scale, they can gradually build up and expand their network over time. This strategy was used by companies like Facebook and Uber in their early stages.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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