The 'Competitor comparison tab' in the Pricing Strategy spreadsheet is significant as it allows us to compare our product's price with that of our competitors. It provides two competitive landscapes: a Competitor perceptual map and a Kotler's matrix. The perceptual map places each product based on its perceived quality and price level, with the bubble size indicating each competitor's market share. The Kotler's matrix defines each competitor's pricing strategy. This information can be used to make strategic pricing decisions.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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