The cost per 1000 impressions (CPM) is a significant metric in online advertising as it helps businesses understand how much they are paying for their ads to be seen by a thousand people. It's a standard measure used to calculate the cost effectiveness and efficiency of an online advertising campaign. The higher the CPM, the more an advertiser is paying for each impression. This can be influenced by various factors such as the platform used, the target audience, and the quality of the ad. For instance, the CPM for Facebook ads has been increasing, indicating a rise in the cost of advertising on this platform.
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