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The 'tipping point' in the context of network effects refers to the critical mass or threshold that a product or service must reach for it to become valuable or successful. It's the point at which the network becomes self-sustaining, and growth becomes exponential. Once this point is reached, each new user that joins the network adds value to every other user. In the context of the content, once a product reaches its 'tipping point', the process of network growth can be repeated, leading to further expansion and success.
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BoA understood that for a credit card to work, a large enough pool of people must buy in—enough for merchants and consumers alike to derive value from the new system. Despite the difference in scale—Slack with 4 or 5 colleagues, BoA's credit card with 60,000 Fresno residents—the principles of atomic networks are the same. Start as small as your product will allow. Once the first network has been nurtured, the process can be repeated (when a product reaches its "tipping point," which will be discussed in the next section).
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When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
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