What is the Spanish translation of Blue Ocean Shift?

Blue Ocean Shift is a business strategy concept that encourages companies to move from a 'red ocean' of fierce competition to a 'blue ocean' of uncontested market space. This shift involves creating new demand and making the competition irrelevant by offering unique value propositions.

The process involves five steps: choosing the right place to start, constructing the right team, getting clear about the current state of play, imagining the possibilities, and making a successful move.

This strategy is about creating a culture of trust and commitment in the organization, which is necessary for such a significant shift. It's not just about market innovation, but also about people's transformation.