The Kano diagram is a product development and customer satisfaction tool that helps product managers identify and prioritize features that will delight customers. It categorizes product attributes based on how they are perceived by customers and their effect on customer satisfaction. This helps in making strategic decisions about product features and enhancements, leading to successful product launches.
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How do you take your product management to the next level? Due to popular demand, we've expanded our Product Development Toolkit to include more tools...
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With this explainer, you'll learn some advanced tools to manage product development like the pros. You'll hear some real-world examples of how these companies weigh the costs and benefits of an upcoming venture, prioritize important features and build delight into everything they create. As usual, you can download this framework to use in your own product management process. Plugin your own data and customize each slide according to your needs.