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Startups can learn several lessons from Amazon's approach to growth and profit. Firstly, Amazon's story of building the Earth's biggest store has shown the power of having a clear, compelling vision. This vision has allowed Amazon to access cheap capital for a longer time than any other recent business. Secondly, Amazon has trained the market to hold it to a different standard – higher growth, lower profits, and no dividends. This shows the importance of setting and managing market expectations. Lastly, Amazon's approach shows the value of prioritizing growth over immediate profitability.
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Amazon has had access to cheap capital for a longer time than any other business in recent times. This is because of its prowess in storytelling. Amazon's story is that it's building Earth's biggest store. By making progress toward this vision, Amazon has trained the market to hold it to a different standard – higher growth, lower profits and no dividends.
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How do you gain a career edge in a world dominated by Big Tech? What makes “The Four,” namely Apple, Google, Facebook and Amazon, so incredibly succes...
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