The approach to branding and marketing in Zag is unique because it offers a brand marketing model that includes four unique elements: Focus, Difference, Trend, and Communications. This model is presented in an easy-to-understand manner through the use of pictures and illustrations in each of the short chapters. This unique approach is designed to drive home the points the author is trying to convey.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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