Zara can make several modifications to its e-commerce storefront to offer resale directly. Firstly, it can integrate a resale section into its existing online platform where customers can buy used, repaired, or refurbished items. This section should be easy to navigate and clearly distinguishable from new products. Secondly, it can implement a system for customers to sell their used Zara items back to the company through the platform. This could involve a form for customers to fill out detailing the item's condition, original purchase date, and other relevant information. Lastly, Zara could also consider offering incentives such as store credit or discounts to encourage customers to participate in the resale program.

Asked on the following presentation:

resource preview

Innovative Solutions

Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Christensen, this deck provides the solutions to the “...

download
Download this presentation in

Get 5 out of 24 slides

Powerpoint Keynote Google Slides
Not for commercial use
Microsoft Powerpoint
Not for commercial use
Microsoft Powerpoint
Not for commercial use

Or, start for free ⬇️

Download and customize this and hundreds of business presentation templates for free

Voila! You can now download this presentation

Download

presentation Preview

View all chevron_right

Question was asked on:

First, Zara will need to brainstorm how to eliminate or reverse its waste problem. It already has a repair and reuse program to drop off used garments in store, so it can dedicate more budget to grow this initiative, and maybe even modify its e-commerce storefront to offer resale directly. For delivery, it could adopt AI to calculate more accurate product volumes. For product, now that it will aim for 50% recycled material in all its new products after 2022, it may need to adapt and modify its business model to charge more for a higher margin.

Questions and answers

info icon

Zara's waste management framework aligns with sustainable fashion initiatives in several ways. Firstly, Zara has a repair and reuse program where customers can drop off used garments in store. This initiative not only reduces waste but also promotes the reuse of clothing. Secondly, Zara is planning to use 50% recycled material in all its new products after 2022. This will significantly reduce the demand for new raw materials, thereby reducing environmental impact. Lastly, Zara is considering the use of AI for calculating more accurate product volumes for delivery, which could potentially reduce waste from overproduction.

Some challenges Zara might face include: adapting its business model to accommodate higher costs associated with using recycled materials, expanding its repair and reuse program, and implementing AI for more accurate product volume calculations. These challenges can be overcome by allocating more budget to these initiatives, modifying its e-commerce platform to offer resale directly, and charging more for products made with a higher percentage of recycled materials to maintain profit margins.

View all questions
stars icon Ask another question