In a subscription-based business, IT might need to take a new approach that focuses on creating a service that delivers ongoing value to the customers. This could involve developing new systems and technologies that enhance customer experience, improve service delivery, and facilitate the management of subscription services. It might also require a shift in the organizational structure and a new focus for the sales, marketing, and finance teams.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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