The Startup Way introduces a series of tools and techniques that are based on the lessons of the lean startup movement of Silicon Valley. The core of the approach is the small, internal startup team, a cross-functional group that is focused on testing leap-of-faith assumptions about potential new products with the use of minimum viable products. A repeated cycle of testing leads to an iterative process where failure becomes a key component in validated learning. The teams also make use of growth boards and metered funding.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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