Companies like Apple, Starbucks, and Disney have successfully transformed their products into experiences. Apple not only sells devices but also provides an experience through its unique design, user-friendly interface, and ecosystem of apps and services. Starbucks transformed the coffee drinking experience with its emphasis on ambiance, customer service, and community. Disney is renowned for creating magical experiences for its visitors beyond just rides and attractions.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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