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There have been numerous creative marketing campaigns that have won awards at Cannes Lions. Some notable ones include 'Fearless Girl' by State Street Global Advisors, 'Share a Coke' by Coca-Cola, and 'Dumb Ways to Die' by Metro Trains. However, it's important to note that the specific campaigns that have won awards can vary greatly from year to year, as the Cannes Lions awards are highly competitive and the judges are always looking for innovative and impactful campaigns.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications d...
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