There are numerous examples of products and services that have been transformed into experiences. For instance, Starbucks transformed the simple act of drinking coffee into a unique experience by focusing on the ambiance of their stores and the quality of their products. Similarly, Apple has turned the process of buying a computer or a phone into an experience by focusing on the design and functionality of their products and their stores. In the fitness industry, companies like Peloton have transformed exercise into a social and interactive experience. In the travel industry, Airbnb has transformed accommodation into a more personal and unique experience.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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