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Many sports equipment could benefit from similar technology enhancements. For instance, a football could be designed with a microchip to measure the speed and spin of the ball. A basketball could have a chip to track the arc and depth of shots. Tennis rackets could have sensors to measure the power and spin of each hit. Golf clubs could have technology to analyze swing speed and ball trajectory. The possibilities are endless and could greatly enhance the experience and performance of athletes.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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