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Steve Jobs applied several principles to make the iPad a successful product. Firstly, he believed that the screen was the core essence of the device, and everything else, including features or buttons, should not interfere with the user's interaction with the screen. Secondly, he aimed to position Apple at the intersection of technology and liberal arts, which allowed for the creation of innovative and user-friendly products like the iPad. Lastly, he understood the importance of a strong reception and marketing, as seen by the frenzied reception of the iPad and its features in prominent publications.
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For years Jobs had been eager to show how tablets could be done right. He insisted that the screen was the core essence of the device, and everything else: a feature or a button, had to get out of the way. The iPad's reception was even more frenzied than the iPhone's. The Economist put him on its cover and the New York Times featured articles. He said, "The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and liberal arts." Within nine months of launch, Apple had sold 15 million iPads.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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