Heidi Cooley, as the Senior Vice President and CMO of Crocs, played a significant role in the company's success. During the coronavirus pandemic, when the comfort-over-style look of Crocs came back into fashion, she helped the company achieve a surge in 60% growth in 2020. Under her leadership, the company also planned for year over year growth as high as 50% by the end of 2021. This success is reflected in the company's stock price, which was around $170 a share as of November 2021.
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