Innovation played a crucial role in the survival and growth of companies during the pandemic. It allowed companies to adapt to the new market conditions and meet the changing needs of consumers. For instance, the shift to e-commerce was a significant innovation that helped companies survive and grow. Moreover, innovative firms attracted a large portion of the stimulus capital that entered U.S. capital markets. Market consolidation also occurred around innovators or market giants with solid balance sheets, high-value assets, cheap debt, and low fixed costs.
What will the world of business look like after the coronavirus pandemic? The pandemic will accelera...
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