App features play a crucial role in incentivizing users to share the app. They can be designed to encourage sharing by providing value to the user for doing so. For instance, features could include rewards for sharing, such as access to premium content, discounts, or other benefits. Additionally, features that enhance the user experience can also motivate users to share the app with others. The more a user enjoys using an app, the more likely they are to recommend it to others. Therefore, creating an app with user-friendly and valuable features can significantly boost its virality.
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale yo...
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What Uber and Tinder did to grow was called "viral lead generation." This slide visualizes how viral lead gen works. To acquire a user, assume the base cost is five dollars. On Day 1, you've already built your app with certain features to incentivize the new user to share it. The branching rate is how many new people the first user shares the app with after Day 1. By Day 5, this number of shares plateaus at four new people. Thanks to the additional features you designed, your conversion rate of these additional shares to users is 50%. This means two of those four become users by Day 12. Thanks to your viral lead generation engine, since every new user brings in an additional three users, the true customer acquisition cost has dropped from five dollars to one dollar and sixty-seven cents.
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