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Apple's retail stores play a crucial role in maintaining its brand image and market position. They serve as a physical representation of the brand's luxury status, offering customers a premium shopping experience. These stores are strategically located in premium locations across 18 countries, making them accessible to a wide range of customers. This not only helps in selling products but also in building and maintaining the brand image. Furthermore, the retail stores provide a formidable barrier to competitors, contributing to Apple's market dominance.
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Jobs' decision to position Apple as a luxury brand is one of the most consequential in business history. Beyond market dominance and premium margins, it has extended the life of the Apple brand. The iPhone may not be the best phone forever. But Apple's positioning as a luxury brand and its 500 plus retail stores in premium locations across 18 countries presents a formidable moat to competitors.
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How do you gain a career edge in a world dominated by Big Tech? What makes “The Four,” namely Apple, Google, Facebook and Amazon, so incredibly succes...
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