Brand positioning plays a crucial role in a company's overall marketing strategy as it helps the brand to set itself apart from its competitors. It aims to create a unique impression in the customer's mind so that the brand can be associated with certain qualities or characteristics that make it stand out in the market. This is important for grabbing a major market share and developing a sustainable business. For instance, brands like Red Bull, Kleenex, Nike, and Adidas have positioned themselves in such a way that they come to a consumer's mind first when thinking about energy drinks, tissue paper, and athletic shoes respectively.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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