Customer feedback plays a crucial role in the Blue Ocean Strategy. It helps businesses to understand the needs and preferences of their customers, which can be used to create new, innovative products or services that are not currently offered by competitors. This can help to create a 'blue ocean' of uncontested market space, rather than competing in an existing 'red ocean' where competition is fierce.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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