Customer perception plays a crucial role in the effectiveness of a business's value proposition. It determines how customers view the value of the products or services offered by the business. If the customer perceives the value proposition as beneficial and aligns with their needs and wants, it can lead to customer satisfaction, loyalty, and ultimately, business success. However, if the customer's perception of the value proposition is negative or does not meet their expectations, it can lead to customer dissatisfaction and loss of business.
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