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Hypothesis testing plays a crucial role in data analysis. It is a part of the visual discovery quadrant, which is the most complex part of data analysis. Hypothesis testing is focused and is used to confirm or refute a preconceived notion or theory about the data. It helps in making decisions based on the data.
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Visual discovery is the most complicated quadrant because it consists of two categories: testing a hypothesis and mining for patterns, trends and anomalies. Berinato says: "The former is focused, whereas the latter is more flexible. The bigger and more complex the data, and the less you know going in, the more open-ended the work."
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