In a subscription-based business model, IT plays a crucial role in creating and maintaining the service that delivers ongoing value to the customers. It helps in the development of a new organizational structure and supports the shift in focus of the sales, marketing, and finance teams. Despite the initial drop in revenue and rise in expenses, the contribution of IT is more than worth it.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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